About the role
**Job Overview** We are seeking a dynamic and results-driven Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple channels. In this role, you will develop innovative marketing strategies, oversee campaign execution, and analyze performance metrics to optimize results. Your expertise in digital marketing tools and techniques will be essential in driving customer engagement, increasing conversions, and supporting overall business growth. This paid position offers an exciting opportunity to shape impactful marketing campaigns in a fast-paced environment. **Duties** - Develop and implement comprehensive digital marketing strategies leveraging SEO, SEM, paid advertising campaigns, and social media marketing to maximize reach and engagement. - Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to ensure high ROI. - Utilize SEO tools and keyword research techniques to improve website visibility and organic search rankings. - Oversee content creation including graphic design using Adobe Creative Suite tools like Photoshop and content management systems such as WordPress. - Set up, monitor, and analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics tools to track campaign performance and identify opportunities for improvement. - Coordinate website management tasks including HTML, CSS, JavaScript adjustments, and website updates to enhance user experience and conversion rates. - Implement marketing automation workflows to nurture leads through email marketing campaigns and personalized messaging strategies. - Conduct A/B testing for landing pages, ad copies, and email campaigns to optimize conversion rates. - Collaborate with cross-functional teams to ensure consistent brand messaging across all digital platforms. - Stay current with industry trends in digital marketing, paid search marketing, performance marketing, and social media advertising campaigns to keep strategies innovative. **Qualifications** - Proven experience in digital marketing management with a strong understanding of SEO tools, Google Ads (AdWords), Facebook Advertising, SEM strategies, and paid advertising campaign management. - Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, and content management systems. - Demonstrated ability to analyze web analytics data using Google Analytics or similar tools for insights that inform campaign adjustments. - Strong knowledge of marketing automation platforms and email marketing best practices. - Experience with web analytics reporting tools like Google Tag Manager for tracking campaign success metrics. - Familiarity with e-commerce platforms and online sales funnels is highly desirable. - Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines. - Technical proficiency in website management including HTML coding and website optimization techniques. - Exceptional communication skills with the ability to craft compelling content for diverse audiences across social media channels. Join us as a Marketing Manager if you’re passionate about crafting innovative digital campaigns that make an impact! Bring your expertise in performance marketing, social media advertising campaigns, web analytics reporting, and creative content creation to help us reach new heights in our industry! Pay: $40,000.00 - $60,000.00 per year Benefits: - Employee discount - Flexible schedule Work Location: Hybrid remote in Metuchen, NJ 08840